Online Indian Jewelry startup led by a woman entrepreneur grabs a single transaction worth USD 10,000

September 25 19:49 2017

Co-founders – Treasuresouq.com

Mr Vimal Kumar
Mr. Sheetal Rastogi
and Mr. Parichay Das

Festivities came a bit early for this Indian Startup, when a customer from a tier2 city logged onto their website and started browsing Gold Coins. After browsing the products on the platform, he contacted the customer care team over the Live chat. Since the customer was making his 1st purchase from the platform, hence he contacted the Live Chat agent to inquire on the transaction aspects such as pricing, product certification, shipment and after getting satisfactory replies and placed the order.

Online Indian Jewelry startup led by a women entrepreneur grabs a single transaction worth USD 10,000

Precious Gifting products are an integral part of our Indian Traditions and specially during the festivals and special occasions. Gifts made in pure gold/silver are auspicious and thus have a very steady market demand. One such demand of buying multiple Gold Coins came to TreasureSouq from a Dehradun based customer. After browsing the products on the platform, he contacted the customer care team over the live chat. Since the customer was making his 1’st purchase from the platform, hence he contacted the Live Chat agent to enquire on the various aspects of the transaction such as pricing, product certification, processing, shipment and after getting satisfactory replies of all queries, went ahead and placed the order and all this in just five minutes. This was a demonstration of TreasureSouq commitment to ensure that customers get a 100% Hassle free purchase experience.

Let fine jewellery & gifting be an everyday affair

TreasureSouq is a curated marketplace for affordable fine jewellery with a focussed on Daily wear and Workwear fine jewellery collection. With an aim to break the common myth that fine jewellery and gifting products is an expensive affair and are meant only for special occasions, thus the company carefully curates aesthetic pieces of Fine jewellery with a starting range as low as USD 75 in Pure Gold, Diamond. In Sterling Silver, the starting range is as low as USD 12. Thus, ensuring that fine jewellery fits into the monthly purchase budgets of people and not just a Wishlist purchase requiring monetary savings and special occasions.   

Ms Sheetal Rastogi, Co-founder & CEO has earned the MBA degree from prestigious Narsee Monge, Mumbai and worked for Branding & Marketing profile with IDBI, Welspun, Relay in senior position. During her corporate and student life, she discovered that her friends and colleagues always assumed that Gold, Silver and Diamond jewellery are very expensive and required special occasions and savings, however their monthly spends on grooming & wellness, clothes and accessories were over USD 300 bucks.  Hailing from a family, which has been in the business of jewellery wholesale over five decades, fine jewellery retail came as a natural choice for Sheetal. She sensed that price is not the only problem, it is coupled with lack of confidence, trust and know-how for jewellery purchase. To solve this Sheetal conceptualized TreasureSouq, curating thousands of jewellery products within an affordable price range, from trusted brands and 100% certified products. Just within six months of operation, the platform has already onboarded over 25 Regional & National brands with over 4500 products and shipping can ship to over 1600 Indian cities.

Journey so far!

The company has already shipped orders to customers across 45 cities, in which majority of orders served in the Tier1 and Tier 2 cities. In a recent trend, Tier3 cities are picking up sales very fast, because aspiration of people for buying branded jewellery and acceptance of Digital Payment, transparency in buying Gold/Silver etc. In Just 6 months of commercial operation, the company is able to book a single transaction for Coins worth USD10000/INR 6.5 Lakhs to a Dehradun based individual customer.  This is the testimony of the credibility that brand has built over a very short span of time and an illustration of the consumer confidence in Online Shopping specially for High Value Transactions through Digital Payment mode.

Way Forward

The company has aggressive plans for strengthening their catalogue by onboarding brands not only from major Indian cities but also from Tier2 and Tier3 cities. additionally, International Brands in this space, introducing new product categories, increasing visibility. Further, to optimize conversions and enhance user experience the company plans to implement Augmented Reality technology. The company is in discussion with Investors to infuse funds for further expansion.  

Media Contact
Company Name: TS VENTURES PVT LTD
Contact Person: Sheetal Rastogi
Email: Send Email
Phone: +918800730027
Address:3rd Floor, D 70A, Opp B9 Gate No 1, Vasant Kunj
City: NEW DELHI – 110070
State: DELHI
Country: India
Website: treasuresouq.com

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